• Evangelist for the MashON product customization and on-demand fulfillment platform ("Dabble").
• Manage the entire product development and enhancement life cycle from requirements gathering to implementation.
• Responsible for creating/updating the platform roadmap, determining development priorities, writing user stories and backlog grooming.
• Work closely with internal stakeholders (CEO, Sales, Logistics, Development) to define feature requirements, timelines and priorities.
• Collaborate with the Creative Director and Account Managers to enhance the user experience of the platform.
• Oversee the delivery of all client integration projects, from determining scope through implementation. Projects include design, build and launch of eCommerce stores and/or platform integration with existing client eCommerce stores.
• Department head responsible for Project Management, Creative and Production teams.
• Launched 100+ web applications and eCommerce stores.
• Supervise corporate social media channels (Blog, Facebook, Twitter) and user generated content moderation.
• Plan and execute marketing and merchandising campaigns for full-service eCommerce clients.
• Oversee Google AdWords/Display campaigns and SEO optimization.